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Dealer discount

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John How

Post subject:

Posted: Wed Sep 28, 2005 6:38 am

Contributing Member

Joined: Mon Jan 03, 2005 7:40 am
Posts: 2694
Location: United States
First name: John
Last Name: How
City: Auburn
State: Ca
Country: USA

For those of you who sell to dealers, how much do you discount your guitars. If you are a dealer, let me hear from you as well.
TIA, John

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Tickle your guitar daily, and it'll tickle you back.

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John Mayes

Post subject:

Posted: Wed Sep 28, 2005 9:28 am

Brazilian Rosewood

Joined: Sat Jan 08, 2005 3:37 am
Posts: 2670
Location: United States
First name: John
Last Name: Mayes
City: Norman
State: OK
Focus: Build
Status: Professional

For most, including myself, the discount is 40% more than that and your
taking a big hit and less than that and not too many dealers want
to mess with it since the profit margin is so low.

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John Mayes
http://www.mayesluthier.com

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arvey

Post subject:

Posted: Wed Sep 28, 2005 12:18 pm

Koa

Joined: Sun Apr 24, 2005 4:05 am
Posts: 749
Location: Canada

I have had a couple of Stores offer to carry my guitars for 25%. So far I haven't taken then up on it.

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Tim McKnight

Post subject:

Posted: Wed Sep 28, 2005 1:24 pm

Contributing Member

Joined: Tue Jan 04, 2005 1:43 am
Posts: 1532
Location: Morral, OH

Consignment is usually 20% and wholesale is 30% - 40%.

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John Mayes

Post subject:

Posted: Wed Sep 28, 2005 3:41 pm

Brazilian Rosewood

Joined: Sat Jan 08, 2005 3:37 am
Posts: 2670
Location: United States
First name: John
Last Name: Mayes
City: Norman
State: OK
Focus: Build
Status: Professional

yeah consignment will vary a lot depending on the store. Anywhere from
15-25% usually, but as a rule of thumb for me I don't do consignment.
Wholesale is 30-50% with 50% being the big boys like Taylor and Martin
ect...

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John Mayes
http://www.mayesluthier.com

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jfrench

Post subject:

Posted: Wed Sep 28, 2005 4:51 pm

Koa

Joined: Mon Jan 17, 2005 4:05 pm
Posts: 858
Location: United States
First name: Josh
Last Name: French
City: Houston
State: TX

John.... 40%???

I don't want to say what kind of discount I give to dealers, but its way less than that....

I've heard that 30% is the norm for most classical makers anyhow.

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John Mayes

Post subject:

Posted: Thu Sep 29, 2005 12:47 am

Brazilian Rosewood

Joined: Sat Jan 08, 2005 3:37 am
Posts: 2670
Location: United States
First name: John
Last Name: Mayes
City: Norman
State: OK
Focus: Build
Status: Professional

[QUOTE=jfrench] John.... 40%???

I don't want to say what kind of discount I give to dealers, but its way less
than that....

I've heard that 30% is the norm for most classical makers anyhow.[/
QUOTE]

Yep 40%. that is pretty much standard fare in the guitar market. I don't
know what classical guys do. That large of a discount is why a small
maker does not want too many dealers. 1 or 2 dealers is a good thing
because it is great exposure, but lots of dealers is not as smart unless
your set up for volume.

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John Mayes
http://www.mayesluthier.com

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